Your website should reflect it. 90% of referred prospects research your firm online before they call. The ones who don’t call never tell you why.
A law firm site has two readers who do not overlap. The first is a person in distress searching at 11pm. The second is an in-house GC at a corporate buyer comparing matter lists. The same site has to land both, without sounding desperate to one or stiff to the other.
Recent work in this space: Thornfield Legal and Equal Legal both run on this stack.
A colleague refers someone your way. Before they pick up the phone, they check your website. It loads slowly. The design looks five years old. On mobile, the text overlaps.
They close the tab. Your colleague never finds out. Neither do you.
“I almost didn’t call you because of your website. Looked so outdated I wasn’t sure you were still in business.”
Client to lawyer, r/legalmarketing
Legal Practice Intelligence: 90% of prospects research a firm online between receiving a referral and making contact. One Sydney lawyer discovered only 1 in 4 of her referrals were actually calling.
Source: DataForSEO, April 2026. Sydney, AU.
Position one captures 27% of clicks. For “family lawyer sydney” alone, that is 1,458 visitors a month.
At 3% inquiry rate and $8,000 per matter, one keyword is worth $344,000 a month. The question is what they see when they arrive.
Next.js loads in under a second. Google rewards speed with higher rankings. WordPress slows you down, plugins break, and your PageSpeed drops every time you add a feature.
A slow landing page tanks your Google Ads Quality Score. Your cost per click inflates 25 to 400%. And 96% of WordPress vulnerabilities come from plugins. For a law firm, that is a professional liability.
Code, domain, hosting. No lock-in. No platform fees.
No contracts. One competitor requires 36-month commitments.
5-7 business days. Others quote 6-12 weeks.
One new client pays for your website eight times over.
Solo practitioners and new practices.
Need it sooner?
Boutique firms investing in growth.
Need it sooner?
Mid-tier firms scaling operations.
Need it sooner?
50% upfront, 50% on delivery. Maintenance from $197/mo. Express delivery starts the build the next business morning and ships in half the standard timeline.
Studied law. Built Equal Legal, an AI legal documents platform, in 2.5 weeks. Every legal project he leads is designed against ASCR Rule 36 and the LPUL from the first design call.
15 minutes. We learn about your firm, your goals, and your timeline. You learn whether we are the right fit.
We build your site on our proven architecture. You review a staging link and request changes.
Final revisions, content loaded, SEO checked. We switch the domain with zero downtime.
Optional maintenance from $197/mo. Or take the code and run it yourself.
Each practice area has its own buyer, its own intake friction, and its own compliance footprint. We understand the differences because we have built for firms in each one.
The most emotional buyer in legal. They are searching at 11pm after a hard conversation. The site has to feel safe before it asks for a phone number. Confidential intake, plain-English fee structure, and a tone that lowers the pulse.
Family law websites >>>Time-sensitive intake, often after hours, often from a custody phone. Click-to-call must work on the first tap. The site has to project authority without sounding boastful, and route urgent matters to the right partner inside two minutes.
The buyer is a CFO, a GC, or a founder. They will read your matter list and your bench. We build proper team pages, case write-ups with structured outcomes, and a tone that treats the reader like the senior they are.
High volume, narrow margin, and a buyer who has already decided to compare three firms on price. Transparent fixed fees, fast quote forms, and integration with PEXA workflows win the matter before the call.
Two distinct buyers on one site. Employees in distress on one side, employers managing risk on the other. The architecture has to keep them in different lanes without feeling like two firms pretending to be one.
The buyer is reading in their second language and the stakes are visa-shaped. Plain-English copy, multilingual landing options where they help, and content that maps to the actual Department of Home Affairs visa subclasses.
Personal injury, wills and estates, insolvency, and litigation support all sit on the same architecture. We brief on practice area inside the kickoff call and tune the intake flow, compliance footprint, and tone to match.
15 minutes. No pitch deck. Just an honest conversation about whether your site is costing you business.
