Your reputation took years to build. Your website should match it.
90% of referred prospects research your firm online before they call. If what they find does not match your reputation, they go elsewhere, and you never know they existed.
Your website is losing you clients you will never know about.
A colleague sends a client your way. Before they call, they Google you. Your site loads in 4 seconds. The design looks like it was built in 2018. On mobile, the text overlaps and the contact form is buried.
They do not call. Your colleague never knows. You never know.
Research from Legal Practice Intelligence in Australia found that between receiving a referral and making contact, 90% of prospects research the firm online. One Sydney lawyer found that only 1 in 4 of her referrals were actually calling. The other three Googled her, saw the website, and moved on.
“I almost didn’t call you because of your website. Looked so outdated I wasn’t sure you were still in business.”
Client to lawyer, r/legalmarketing
Warm leads that die in silence
Your referral partners send clients. Those clients Google you. If your site does not match your reputation, 3 out of 4 never make contact. You cannot fix a problem you cannot see.
Paying more for the same clicks
A slow landing page tanks your Google Ads Quality Score. The result: your cost per click inflates by 25 to 400%. Same traffic, higher cost. Every month, on repeat.
96% of WordPress vulnerabilities come from plugins
Your WordPress site has 15 plugins. Each one is an attack surface. One practitioner reported 15 sites reinfected within hours of cleaning. For a law firm handling sensitive client data, that is not a technical problem. It is a professional liability.
Every other agency builds law firm websites on WordPress. We do not.
We build on Next.js and React, the same technology behind TikTok, Uber, Stripe, and Netflix. Until recently, this required a large engineering team and a six-figure budget. We have made it accessible at a fraction of the cost.
| WordPress (Your Agency) | Studio Slate (Next.js) | |
|---|---|---|
| Google PageSpeed | 50-70 (with business tools) | 100/100 (guaranteed) |
| Load time | 3-5 seconds | Under 1 second |
| Security | 96% of vulnerabilities from plugins | Zero plugin attack surface |
| Maintenance | Constant updates, patches, developer dependency | Zero maintenance required |
| Ownership | Platform-dependent, often locked in | You own the code. Period. |
| Delivery | 6-12 weeks | Under 1 week |
Everything a modern law firm website needs. Nothing it does not.
Practice area pages
Dedicated pages for each practice area, structured for SEO with proper heading hierarchy and internal linking.
Team profiles
Attorney bios that build trust. Qualifications, admissions, practice areas, and professional photos.
Case results and testimonials
Structured case outcomes that demonstrate expertise without breaching confidentiality obligations.
Secure contact and intake forms
Encrypted contact forms with matter-type routing. No third-party plugins handling your client data.
Blog and content hub
CMS for publishing articles, legal updates, and thought leadership. Built for SEO from day one.
Google Ads landing pages
Conversion-optimised landing pages for paid campaigns. 100/100 PageSpeed to lower your cost per click.
Schema markup
LegalService, Attorney, FAQ, and LocalBusiness structured data. Tells Google exactly what your firm does and where.
Mobile-first design
63% of legal searches happen on mobile. Every page is designed for phones first, then scaled up.
Client portal (Premium)
Secure document exchange, appointment booking, and matter status tracking for your clients.
Equal Legal: AI-powered legal documents for people who cannot afford lawyers.
We built a complete legal technology platform with conversational AI triage, clause-based document generation, and lawyer referral. The AI asks clarifying questions, assesses risk, and prescribes specific legal documents, all without hallucinating legal advice.
11 document types. Stripe payments. Supabase auth. Gemini AI with structured outputs. Delivered in 2.5 weeks.
Published pricing. No “book a call” games.
We are one of only two studios in this niche that publishes pricing. Because if you have spent 20 minutes researching options, the last thing you want is another discovery call before you know the ballpark.
Starter
$3,997For solo practitioners and new practices that need a fast, professional web presence.
- Up to 5 pages
- Custom design
- Mobile-first responsive
- Contact form
- Basic SEO (meta tags, sitemap, schema)
- Google Analytics 4
- 100/100 Lighthouse score
- Delivered in 3-5 business days
- Full code ownership
Professional
$5,997For boutique firms investing in growth. SEO-optimised, conversion-focused, built to generate leads.
- Up to 10 pages
- Everything in Starter
- Practice area pages
- Team profiles
- Blog / CMS for updates
- Lead capture forms + conversion tracking
- Case study pages
- Full SEO (keyword research, internal linking, all schema types)
- 2 rounds of revisions
Premium
$9,997For mid-tier firms scaling operations. Custom architecture and advanced functionality.
- Unlimited pages
- Everything in Professional
- Client portal
- Booking / appointment system
- Secure document upload
- Custom integrations (CRM, practice management)
- API connections
- Priority support
- Unlimited revisions
All packages: 50% upfront, 50% on delivery. Month-to-month maintenance available from $197/mo.
Need it faster? Ask about express delivery.
One client pays for your website.
Your average client lifetime value: $50,000+
Your website investment: $5,997
Clients needed to break even: less than one.
If your new website brings you a single additional client this year, it has paid for itself eight times over. Everything after that is profit.
Four steps. Under a week.
Discovery call
15 minutes. We learn about your firm, your goals, and your timeline. You learn whether we are the right fit.
Design and build
We build your site on our proven architecture. You review a staging link and request changes. No surprises.
Review and launch
Final revisions, content loaded, SEO checked. We switch the domain with zero downtime. Your old site stays live until the new one is ready.
Ongoing support
Optional maintenance from $197/mo. Monthly health checks, backups, uptime monitoring. Or take the code and run it yourself.
A law graduate who builds websites for law firms.
I studied law. I understand privilege, practice management, advertising regulations, and how firms actually operate. I do not build websites and then try to understand your industry. I understand your industry and then build websites.
I also build my own businesses. Equal Legal, Course Companion, Domain Spy. I know what it is like to start from scratch, watch every dollar, and need things done right the first time.
Studio Slate exists because I believe professional services firms deserve the same web technology that powers the world’s best companies, without the enterprise price tag or the 6-month timeline.
Chris Raad, Founder
Common questions about law firm website design.
Ready to stop apologising for your website?
In 15 minutes, we will tell you if we are a fit. No pressure. No pitch deck. Just an honest conversation about whether your current site is costing you business.