The patient who Googles you at 9pm.
Toothache on a Sunday. A new baby with a chipped tooth. A crown that popped out before a wedding. The site that loads next decides whether the phone rings on Monday.
We have shipped for Australian dental practices before.
AHPRA, the TGA, and the Dental Board treat marketing claims more seriously than any other allied health regulator. We design every page so the testimonial language, the before-and-after policy, and the booking flow stay on the right side of the rules.
- AHPRA Section 133 testimonial restrictions and what wording is actually permitted on a dental site
- HotDoc and Dentally booking integration patterns, including the deep-link from a specific suburb landing page to a specific provider
- How patients actually search at 9pm with toothache (mobile, voice, "near me" queries) and what schema makes Google show your hours, fees, and emergency phone
- Cosmetic versus general versus emergency intake flows, and when to split them
Recent work in this space: Mendoza Dental and Mobile Mouthguards both run on this stack.
Every dental site on the first page looks the same.
Stock photograph of a woman with unrealistic teeth. A blue-and-white palette a template vendor sold to 400 other practices. A “Book Appointment” button that opens a contact form nobody will ever see before Monday morning. The dentist’s face buried three clicks deep on an About page titled “Meet Dr.”
The patient with the toothache opens four tabs. The one that feels like a real place loaded by a real person gets the call.
“Most dental websites look exactly the same. Generic stock photos, boring layouts, nothing that shows who the practice actually is.”
O360 dental marketing blog, 2025
And in September 2025, the Dental Board of Australia tightened the cosmetic advertising rules again. Before and after photos are out, even with consent. Testimonials that mention clinical outcomes are out. Influencer endorsements are out. The old dental marketing playbook is now a compliance risk. Practices that have not rewritten their homepage since 2023 are sitting on a notice waiting to happen.
Source: DataForSEO, April 2026. National and Sydney, AU. A handful of the patient-side search terms that make the phone ring.
135,000 people a month type “dentist near me” in Australia. Position one captures 27% of them.
That is 36,450 visitors a month for whichever practice sits at the top of Google for a single phrase. The Sydney terms below pile on another 10,800. The question is not whether the traffic exists. It does. The question is whether your site feels like the place that toothache should call first.
Built AHPRA-compliant. Not from scratch each time.
Every page is reviewed against the current AHPRA advertising guidelines and the 2025 Dental Board cosmetic procedure rules before it ships. No “best” claims, no banned clinical imagery, no testimonials that describe outcomes. Your registration stays safe the day the site goes live.
Slow sites lose the 9pm phone.
Google found one extra second of mobile load time drops conversions by up to 20%. A WordPress dental template on shared hosting averages 4 seconds. We build on Next.js. Sub-second loads, 100 out of 100 Lighthouse, the same framework Stripe and TikTok run on. The patient in the car park lands, exhales, and taps the call button.
We have built for dentists and the businesses around them.
AHPRA-aware from day one
Every page reviewed against the current AHPRA guidelines and the September 2025 cosmetic procedure rules.
Real online booking
Dental4Windows, Cliniko, Praktika, Core Practice, or API. Bookings land in your appointment book, not an inbox.
You own the patient list
Code, domain, hosting, data. No 36-month contract. No agency sitting on your URL when you try to leave.
Published pricing. No “call for a quote” games.
A single new patient on a standard crown pays for the Starter tier twice over.
Starter
$3,997Solo dentists and new practices building a calm first online presence.
- Up to 5 pages
- Custom design, mobile-first, calm palette
- AHPRA-reviewed copy + schema markup
- 100/100 Lighthouse, 3 to 5 days
- Full code ownership
Need it sooner?
Professional
$5,997Established practices growing new patient volume through search.
- Up to 10 pages + blog/CMS
- Practice pages, team profiles, patient FAQ
- Real online booking integration
- Full SEO + dental keyword research
- 2 rounds of revisions
Need it sooner?
Premium
$9,997Multi-chair and multi-location practices with portals, integrations, or specialist services.
- Unlimited pages
- Patient portal + secure forms
- Full Dental4Windows or Cliniko integration
- Priority support, unlimited revisions
Need it sooner?
50% upfront, 50% on delivery. Maintenance from $197/mo. Express delivery starts the build the next business morning and ships in half the standard timeline.
Four steps.
Under a week.
Studied law. Built Equal Legal, a compliance-aware AI product, in 2.5 weeks. Every dental site he ships is built against AHPRA and Dental Board of Australia advertising rules from day one.
Discovery call
15 minutes. We learn about your practice, your services, your current practice management software, and the patients you want more of. You learn whether we are the right fit before anyone signs anything.
Design and build
We build on a proven dental architecture refined across prosthetics, general practice, and specialist clinics. You review a staging link in 3 to 5 days. Every page is reviewed against the current AHPRA guidelines before staging.
Review and launch
Final revisions, content loaded, booking integration wired to Dental4Windows or Cliniko, compliance double-check on the cosmetic pages. We switch the domain with zero downtime and the old site disappears the moment the new one goes live.
Ongoing support
Optional maintenance from $197 a month covers updates, monitoring, backups, and AHPRA rule changes the moment they drop. Or take the code and run it yourself. You own everything from day one.
Common questions.
Ready for a website the 9pm toothache will call?
15 minutes. No pitch deck. An honest conversation about what your current site is doing to the patient who just landed on it.