The site you send before the vendor calls.
Vendors are interviewing three agencies this week. Two of them sent a brochure. The one whose website loads in under a second and reads like the agency they hoped you were is the one they list with.
We have shipped for Australian real estate agencies before.
A real estate site is judged in the first three seconds by a vendor who is comparing it to four other agents on the same street. The job is not to look like every other agent. The job is to make the vendor pick up the phone before they finish reading the second listing.
- NSW Property and Stock Agents Act and the underquoting penalties plus what the disclosure language actually has to say
- Domain, REA, and Pricefinder feed integration plus the CoreLogic data layer that powers every listing portal
- Vendor-side versus buyer-side intake flow, and why a single contact form for both kills lead quality
- Listing-page schema (RealEstateListing, Place) and how to win the carousel above the fold on Google
Recent work in this space: Ashworth and Co and Domain Spy both run on this stack.
The vendor opened three tabs.
They are sitting at the kitchen table on Wednesday night. Three agency websites are open in three browser tabs. One looks like every other agency in the suburb. One takes seven seconds to load on their phone and crashes twice scrolling through listings. The third loads in under a second, the listings feel curated, and the principal’s photo looks like someone they would trust with the biggest financial decision of the decade.
By the time the vendor calls Friday morning, the decision is already made. The website did the work before the appraisal even started.
“I shortlisted four agents to interview. Two of them had identical websites with different colours. I called the one whose site actually felt like a place I wanted my house listed.”
Vendor, paraphrased from r/AusProperty
Most real estate sites in Australia run on the same three template providers. Same hero, same listing grid, same agent bio block, same enquiry form. The buyer can tell within two seconds. So can the vendor. The portals treat your office as a billboard renter and your website is the only place left where you can prove you are not a generic agency in a generic suit.
While you finish reading this, REA Group is rolling out another premium tier. Domain is hiking subscription pricing. The boutique agency two suburbs over just relaunched on a custom build with an in-house developer. The gap between agencies that own their site and agencies that rent space on a portal widens every quarter.
Source: DataForSEO, April 2026. Sydney, AU. Seven of dozens of active buyer, seller, and renter search terms.
92,800 buyers, sellers, and renters a month, in Sydney alone, looking for a property. Position one captures 27% of them.
That is roughly 25,000 visitors a month for whichever agency sits at the top of the page. Most of those clicks go to REA and Domain. The clicks that do not go there land on whatever agency website Google trusts most. Speed and structure decide which agency that is.
Built for the vendor pitch. Not for awards.
The site is the first slide of every appraisal you walk into. It needs to load before the vendor finishes unlocking their phone, and it needs to feel like the agency they hoped you were. Editorial typography, real photography, plain language about your suburb expertise. No stock photos of golden retrievers in front of a sold sign.
Slow sites lose listings.
Google reports 53% of mobile users abandon a site that takes more than three seconds to load. Most WordPress agency sites on shared hosting average four to seven. We build on Next.js. Sub-second loads, 100/100 Lighthouse, the same architecture as TikTok and Stripe. Your vendor lands, exhales, and stays long enough to read the principal’s bio.
Built for clients who get judged on how it lands.
REA + Domain feed integration
Listings sync direct from the REAXML feed and the Domain feed. New properties go live within minutes. Sold archives update on their own.
Built for vendor reports
Premium tier ships a vendor reporting module that drafts a branded weekly PDF in your principal’s style, ready to review and send.
You own the lead database
Every enquiry lands in your CRM, not a portal. No per-listing fees, no 36-month lock-in. The buyer relationship is yours.
Published pricing. No “book a call” games.
One extra listing won this year pays for the build many times over.
Starter
$3,997Solo principals and boutique offices establishing a credible online presence.
- Up to 5 pages, custom design
- Editorial listing grid, mobile-first
- Agent profiles + suburb pages
- 100/100 Lighthouse, 3 to 5 days
- Full code ownership
Need it sooner?
Professional
$5,997Growing agencies ready to plug listings into a site that actually converts.
- Up to 10 pages
- REA + Domain feed integration
- Suburb authority pages, blog, lead capture
- Conversion tracking + CRM handoff
- 2 rounds of revisions
Need it sooner?
Premium
$9,997Multi-office agencies wanting vendor reports, full CRM sync, and a real lead database.
- Unlimited pages, multi-office routing
- Vendor reporting module
- Reapit, Vault, Rex, or Box+Dice integration
- Priority support, unlimited revisions
Need it sooner?
50% upfront, 50% on delivery. Maintenance from $197/mo. Express delivery starts the build the next business morning and ships in half the standard timeline. Looking for AI inside your agency? See AI for Real Estate.
Four steps.
Live in a week.
Built Domain Spy, the data intelligence platform that caught a $10B acquisition fourteen days early, and Ashworth and Co’s premium homebuilder site. Knows what a buyer with cash in their hand looks at before they tap a number.
Discovery call
15 minutes. We learn about your office, your suburbs, the kind of vendor you want more of, and your CRM. You learn whether we are the right agency for the build.
Design and build
We build on our real estate architecture. Editorial typography, real photography direction, listing-grade pages. Live REA and Domain feed wired in. You review on a staging URL and request changes.
Listings + launch
Final revisions, listings populated from your feed, suburb pages indexed, NSW underquoting compliance verified. We switch the domain with zero downtime and route every enquiry into your CRM from minute one.
Ongoing support
Optional maintenance from $197 a month for tuning, content additions, and feed monitoring. Or take the code and run it yourself. You own everything from day one.
What principals ask first.
Ready to win the next vendor pitch?
15 minutes. We will tell you what your current site is costing you in lost listings, what we would build instead, and how fast it ships. No pitch deck.