Original research on web performance, AI adoption, and the Australian digital economy. Everything cited. Everything verifiable.
We tested 15 Australian law firm websites with Google PageSpeed Insights. The average mobile Lighthouse score was 54. Only one scored above 90. Here is the data.
Quality Score directly affects your CPC. A score of 10 cuts CPC by 50%. A score of 1 inflates it by 400%. Landing page speed is one-third of that score.
Analysing 16.9 million websites to understand why WordPress underperforms. CrUX data, Lighthouse scores, page weight breakdowns, and what it means for your business.
How AI Overviews, ChatGPT, and Perplexity are reshaping search. Traffic data, citation patterns, the Princeton GEO framework, and a practical optimisation guide.
Original Lighthouse data from 18 Australian sites across 6 industries, plus global CrUX benchmarks. What CWV actually mean for rankings and revenue.
Data from 12 reports covering 8,000+ businesses. Only 5% of Australian SMBs are fully AI-enabled. The $44B GDP gap, adoption by industry, and what it means.
