The 9pm toothache.
135,000 Australians type “dentist near me” into Google every month. The practice at position one captures 27 percent of the clicks. Everyone else fights for scraps.
You are paying for rankings you cannot see.
Every month the invoice arrives. $1,500, sometimes $2,500. The PDF report says rankings improved. The phones still ring the same. The new patient enquiries still come from the same handful of referrals they always did.
Somewhere there is a spreadsheet you have never seen. Three blog posts were published on your site last quarter. None of them mention Invisalign, implants, or the suburb you practise in. Your Google Business Profile has not been touched in eleven months.
“Eighteen months with an agency. Seven blog posts total. They kept sending me screenshots of keywords I had never heard of ranking for positions I could not find.”
Principal dentist, inner west Sydney practice
A new practice opens three blocks away. Six months later they have written 40 blog posts, claimed every citation, and answered every patient question on their site. They are now the first result for every treatment you offer. You have been practising for twenty years. They have been practising for nine months.
Source: DataForSEO, April 2026. National Australian volume. Eight terms of many hundreds in the active dental search category.
That is 215,600 searches a month. Just these eight terms.
Add every suburb variant, every symptom query, every emergency dentist search at 9pm on a Tuesday. Your competitors are publishing content that catches each one. Every page they ship is a new doorway into their practice.
SEO compounds. Ads don’t.
Eight posts a month is 96 pages a year. Each one targets treatment intent, builds domain authority, and catches patients while you sleep. Google Ads stops the moment you stop paying. A ranked blog post keeps earning for years.
Your Google Business Profile is half the work.
Most dental SEO agencies ignore it. Suburb-level searches live inside the map pack. Categories, services, photos, review responses, Q&A, and posts all affect whether your practice shows up when someone two kilometres away types emergency dentist at 9pm.
Built for dental. Optimised for search.
AHPRA-safe content
Written to the Dental Board and AHPRA advertising guidelines. No superlatives, no misleading testimonials, author credentials intact.
Month-to-month
No contracts. No setup fees. If the work stops delivering, you should leave. Most dental SEO agencies lock you in for 12 months.
Transparent reporting
You see every published post, every backlink, every ranking movement, every GBP update. No vanity metrics, no mystery dashboards.
Published pricing. No “book a call” games.
One new implant patient covers three months of SEO. One Invisalign case covers six.
Starter
$997/moSolo practices and new clinics building presence.
- 8 blog posts per month
- Google Business Profile optimisation
- 2 backlinks (DA 20+)
- 30 keywords tracked
- Monthly performance report
Growth
$1,997/moEstablished practices competing on treatment terms.
- 20 blog posts per month
- Full GBP + review response drafting
- 5 backlinks (DA 30+)
- AI SEO monitoring + optimisation
- 75 keywords tracked
Scale
$3,497/moMulti-location groups dominating their geography.
- 50 blog posts per month
- Multi-location GBP management
- 10 backlinks (DA 40+)
- Full AI SEO + PDF authority reports
- 150+ keywords tracked
Month-to-month. No setup fee. No minimum commitment. View full SEO package details.
Four steps.
Rankings in weeks.
Built Sub Tracker, an AI-augmented SEO platform with 113 keyword-targeted posts shipped, and ran the Local Electrical Solutions campaign that reached position one in eight weeks. Knows what AHPRA-safe dental content looks like and how a Google Business Profile actually wins suburb searches.
Dental SEO audit
We analyse your current rankings, your site, your Google Business Profile, and the three closest competitors. You get a written audit showing exactly where you stand, what is broken, and what it takes to move.
Treatment and suburb map
We map your treatments to commercial-intent keywords and your suburb to local-intent keywords. Invisalign, implants, cosmetic, emergency, kids. Every treatment gets its own ranking page and its own content cluster.
Content and GBP work
Blog posts ship to your site. Treatment pages get on-page SEO and schema markup. GBP gets categories, services, Q&A, photos, posts, and review responses. Backlinks build domain authority. Every piece is compliance-checked before publishing.
Monthly reporting
Rankings, organic traffic, GBP impressions, direction requests, calls from search, new patient enquiries. You see exactly what was published, what moved, and what is scheduled next. No vanity metrics.
Common questions.
Ready to rank for what your patients search?
15 minutes. We will show you exactly what your competitors rank for, where the gaps are, and how many searches you are missing in your suburb.