Paperlake is a Studio Slate venture creating personalised children's storybooks. Families can picture their child in an illustrated story and explore examples of the finished book through the website.

What did Studio Slate design and build?

We designed and built the website and customer experience, including the product pages, book previews, personalisation journey and ecommerce experience.

How does the design introduce the product?

The homepage opens with a child stepping into an illustrated storybook. Product photography and sample pages show the physical book, while clear headings and concise answers explain the choices available to families.

Can Studio Slate help with a similar product?

We work on product design, ecommerce websites and custom web applications. Share what customers need to do and the product you want to offer, and we can help define the scope.

All Work

A storybook
made personal.

Paperlake creates illustrated stories with a child at the centre. We designed and built the website and product experience, from discovering the books to making one their own.

Start your project Ecommerce design

Product: Paperlake
Sector: Children's Publishing
Studio: Studio Slate venture
Work: Website & product design

Paperlake homepage showing a child stepping into an illustrated storybook lake

Show the book they could hold.

A personalised book needs more explanation than a book already sitting on a shelf. Families need to see the illustration, understand what they can personalise, and picture the finished gift.

We put the artwork and book examples at the centre of the website. The pages introduce the product through cover images, sample spreads and straightforward answers to practical questions.

From the cover to the small details.

The product page brings the cover, inside pages and book photography together. Families can explore the book before starting to personalise it.

Product details sit beside the images, with questions about family members, the story and delivery grouped below. The next step stays visible without competing with the artwork.

Paperlake product page with the Posy and the Silver Hare book cover, product details and personalisation button

A website with the warmth of the books.

Room for the illustrations

Large images and open layouts let families see the artwork. Sample pages show how the words and illustrations sit together in a book.

A familiar reading experience

Warm backgrounds, blue accents and serif typography carry the storybook character through the storefront and product pages.

Clear choices on smaller screens

The layout adapts the product images, descriptions and personalisation links for browsing on a phone.

Open the book before making it personal.

The sample spread gives the illustrations space and keeps the story text readable. It shows families the kind of book they are creating, with examples they can browse at their own pace.