Cart abandonment
is a build problem.
Custom ecommerce website design on Next.js and Shopify. Editorial storefront, Stripe-fast checkout, delivered in days. The same architecture we built for Angels Link.
Seven out of ten people never finish.
They found you. They tapped the product. They added it to the cart. Then something asked them to create an account, or the shipping jumped $12 on the last screen, or the Add to Cart button stopped responding for half a second too long. They closed the tab and went back to The Iconic.
Every one of those moments is a build decision. Every one of them is fixable.
“Running my store for about 8 months now and the cart abandonment rate is killing me. Sitting at like 72% according to Shopify analytics.”
Shopify merchant, Shopify Community forums
The Baymard Institute has tracked cart abandonment across 49 studies since 2006. The global average is 70.19%. Australia Post’s 2025 ecommerce report shows $82.6 billion spent online last year, with the average basket at $96. If you are running a typical small Australian store turning over $20,000 a month, your current checkout is quietly handing another $47,000 a month to the store across the road.
Source: DataForSEO, April 2026. Australia, national. Shopping-intent queries your potential customers type into Google every month.
Australians spent $82.6 billion online last year. 9.8 million households. 24% of all retail.
Your store is either the one they finish the purchase on, or it is the one they close because the button hesitated. A Shopify theme with the hero image swapped out. A cart that hides the shipping until step three. The same story as ten thousand other stores. Source: Australia Post eCommerce Report 2025.
Built for founders. Not for theme shops.
No 90-day discovery sprint. No 30-page brand deck. No recurring app subscriptions layered on top of recurring platform fees. You talk to the founder, your store ships in a week or two, and everything on the invoice is the build.
A slow checkout costs twice.
Google found that a one-second delay in mobile load drops conversions by up to 20%. A slow store also drops your Google Shopping ranking and inflates your Google Ads cost per click. We build on Next.js. Sub-second loads. The same framework as Stripe, TikTok, and Uber.
Stores that ship product, not pretty pictures.
Real Stripe checkout
Apple Pay, Google Pay, Shop Pay, Afterpay, Zip. One-tap on mobile where 73% of Australians now shop.
Mobile-first cart
Sub-second product pages. A checkout that never hides the shipping cost until the last screen.
You own the store
Full code, your Shopify, your Stripe, your domain. No licensing. No 36-month contracts. No lock-in.
Published pricing. No “request a quote” games.
One invoice for the build. No percentage of revenue, no per-product fees, no agency retainer on top.
Starter
$3,997Small catalogues and founders launching their first store.
- Up to 20 products, Shopify or Stripe
- Custom design, mobile-first checkout
- Product schema + SEO foundations
- 100/100 Lighthouse, 5 to 7 days
- Full code ownership
Need it sooner?
Professional
$5,997Growing Australian brands ready to compete beyond their niche.
- Up to 100 products + blog/CMS
- Shopify or Next.js + Stripe
- Full SEO + category keyword research
- Copywriting for product pages
- Apple Pay, Google Pay, Afterpay, Zip
Need it sooner?
Premium
$9,997Established stores with custom integrations, wholesale, or multi-warehouse.
- Unlimited products + wholesale tiers
- Xero or MYOB integration
- Headless Shopify + custom Next.js front-end
- Multi-warehouse inventory
- Priority support, unlimited revisions
Need it sooner?
50% upfront, 50% on delivery. Maintenance from $197/mo. Express delivery starts the build the next business morning and ships in half the standard timeline.
A small studio. A short list. We do not take every build.
Four steps.
Under two weeks.
Built Angels Link, an NDIS healthcare platform on a dual Next.js and Shopify architecture, and Paper Lake, an AI children’s books ecommerce store. Knows how to ship a checkout that actually converts.
Discovery call
15 minutes. We learn about your product, your margins, your current platform, and where people drop off in the checkout. You learn whether we are the right fit before anyone signs anything.
Design and build
We build on a proven ecommerce architecture refined across real stores. You review a staging link with live product and real checkout in 5 to 7 days. Feedback in plain English. No Figma mockups that never match the live site.
Review and launch
Final revisions, product data loaded, payment gateways tested with real cards, shipping rates wired, analytics and Meta pixel installed. We switch the domain with zero downtime and preserve every product URL for SEO.
Ongoing support
Optional maintenance from $197 a month covers Shopify app updates, security patches, and priority support. Or take the code and run it yourself. You own everything from day one.
Common questions.
Ship the store your customers actually finish.
15 minutes. No pitch deck. We will look at your current checkout, find the three moments where people are closing the tab, and tell you what we would rebuild.