$250K to $1M.
Same team.
Fine Touch Group had 30 years of credibility trapped behind a Wix site that didn't convert. We rebuilt their digital presence with fear-mitigation copy and enterprise SEO. Quarterly revenue went from $250K to $1M.
30 years of trust, invisible online.
Fine Touch Group has been renovating Sydney apartments since 1994. Over 1,000 completed projects. 190 five-star Google reviews. A 100% Strata approval rate. Zero NCAT disputes in three decades.
None of that was coming through on their Wix site. Lighthouse scores sat around 60. There was no tracking, no attribution, and 229MB of unoptimised images grinding load times to a halt. Over 60% of their traffic was mobile, and the mobile experience was painful.
The real problem ran deeper. Renovation customers are anxious. They worry about cost blowouts, timeline delays, Strata nightmares, and quality issues. The old site said “we're good” but never proved “you'll be safe with us.”
Copy that calms. Architecture that converts.
Messaging that addresses fear, not ego
Every page is structured to answer the questions renovation customers actually have: “Will this cost more than quoted?” “Will Strata approve it?” “Will it take forever?”
Trust signals are placed at every decision point. 30 years, 100% Strata approval, $20M liability insurance, 6-year warranty. Not buried in an “About” page. Right where the anxiety hits.
7 schema types across 36 pages
Organisation, LocalBusiness, Product, Review, Service, FAQ, and Breadcrumb schemas. 15+ Sydney suburbs targeted. 37 permanent redirects for legacy Wix URLs so nothing breaks during migration.
Every lead tracked to its source
GTM container with GA4, Google Ads conversion tracking, and GCLID capture on every form. Phone call tracking via Google forwarding numbers. The client finally knows which channels bring real leads.
4x revenue. Same team. New website.
The client reported quarterly revenue growth from $250,000 to $1,000,000. Lead volume jumped from 5-10 per week to 30-50 per week. Same crew, same services, completely different pipeline.
Lighthouse scores went from around 60 on Wix to 95+. Image load size dropped 67% (229MB to 76MB). Core Web Vitals all green. The site finally matched the quality of work Fine Touch had been delivering for three decades.
Revenue and lead figures reported by the client. Lighthouse and image metrics measured at launch.
Common questions about apartment renovations
Ready to turn your reputation into revenue?
Your credentials already exist. Your track record speaks for itself. We build the website that finally communicates both to the people searching for exactly what you do.