Trust before they pick up the phone.
Your firm is trusted. Your website should look it. Custom builds for Australian accounting partners who are tired of looking identical to the firm next door.
We have shipped for Australian accounting and bookkeeping firms before.
An accounting firm website is read by people who already know what BAS, GST, and IAS mean. The job is not to explain accounting. The job is to prove that the partner reading this page is the kind of person they want quoting their next year's strategy work.
- TPB Code of Professional Conduct on advertising, plus what the ATO accepts and rejects in agent-listed copy
- Xero, MYOB, and Dext integration patterns for client portals, including SSO and document sync
- Partner-page architecture: how a CFO actually evaluates a firm before the first call, and why the team page is the third most-visited page on every accountant site we have shipped
- BAS quarter, FY end, and EOFY content cycles built into the blog cadence so partners do not have to brief topic ideas mid-quarter
Recent work in this space: Reckon and Apex Consulting both run on this stack.
Three firms. One template. Zero reasons to pick yours.
The business owner Googles “accountant near me” at 10pm on a Tuesday. She opens the first four results in tabs. Three of them are built on the same CPA Site Solutions template, the same stock photo of a handshake, the same pre-written body copy. She cannot tell your firm apart from the practice across the road. She picks the cheapest.
The partner she would have clicked on if the page had felt like you is now someone else’s client for the next eight years.
“Your website may look exactly like your competitor down the street.”
Build Your Firm, on industry template vendors
Industry template vendors resell the same 250 layouts and the same body copy across hundreds of firms nationwide. Google sees the duplicate content and discounts your rankings. Your prospect sees the duplicate design and discounts your practice. The cheapest one wins a client that should have been yours.
There is a second problem the template vendors do not talk about. The site is written for everyone, which means it is written for no one. A firm that actually wants SMSF clients needs SMSF content. A firm that wants to serve medical specialists needs pages that speak to Medicare, salary-packaging arrangements, and practice incorporation. The generic template does not know which niche you want, so it pitches everything to everyone and converts for no one.
While you finish reading this, a mid-sized firm around the corner is publishing its fourth SMSF article of the quarter. The first movers on custom sites are booking the high-value clients. The firms on shared templates are competing on price. The gap between the two widens every month.
Source: DataForSEO, April 2026. Sydney, AU. Seven of dozens of active accounting terms business owners and individuals actually search.
25,390 people a month, in Sydney alone, looking for an accountant. Position one on Google captures roughly 27% of them.
That is about 6,850 clicks a month flowing to whichever Sydney accounting firm holds the top spot. The traffic exists. The question is whether the site those clicks land on feels like a firm a business owner would hand their books to for the next eight years, or like one of a dozen identical template sites they bounce off in three seconds.
Custom beats template. Every time.
Google penalises duplicate content. When CPA Site Solutions resells the same body copy to 200 firms, your rankings take the hit whether you wrote it or not. A custom build is written around your niche, your voice, and your actual client base. That is why it ranks. That is why it converts.
Slow sites lose the high-value searches.
Google reports that 53% of mobile users abandon a page that takes more than three seconds to load. The average WordPress accounting site on shared hosting averages four to six. We build on Next.js, the same stack as Stripe and Notion. Sub-second loads, 100/100 Lighthouse, no exceptions.
Built for firms that sell judgement, not hours.
TPB-aware copy
Written to the Australian Code of Advertising Practice. No specialist claims you cannot back. Liability disclosure footer on every page.
Practice management ready
Xero, MYOB, Karbon, FYI Docs, Ignition. Intake forms post straight into your workflow tool. No inbox graveyard.
You own the client list
Your code, your domain, your hosting. No 36-month contracts. No template vendor holding the keys.
Published pricing. No “request a quote” games.
One new business client on a monthly retainer pays for the entire website inside a year. Most pay for it in the first engagement.
Starter
$3,997Solo accountants and sole-trader BAS agents launching online.
- Up to 5 pages
- Custom design, mobile-first, TPB-aware copy
- SEO + schema markup
- 100/100 Lighthouse, 3 to 5 days
- Full code ownership
Need it sooner?
Professional
$5,997Boutique firms growing business clients and SMSF work.
- Up to 10 pages
- Service pages, team bios, client portal ready
- Full SEO + accounting keyword research
- Intake form into Xero HQ or Karbon
- 2 rounds of revisions
Need it sooner?
Premium
$9,997Mid-tier firms scaling intake without losing trust signals.
- Unlimited pages
- Secure client portal + encrypted document upload
- Xero, MYOB, or practice management integration
- Priority support, unlimited revisions
Need it sooner?
50% upfront, 50% on delivery. Maintenance from $197/mo. Express delivery starts the build the next business morning and ships in half the standard timeline.
Four steps.
Under a week.
Studied law. Built Equal Legal, a compliance-aware AI legal product, in 2.5 weeks. Knows what TPB-safe content looks like and how an accounting firm partner actually buys a website.
Discovery call
15 minutes. We learn about your firm, the niches you want to own (SMSF, medical specialists, construction, expats, ecommerce), and your timeline. You learn whether we are the right fit.
Design and build
We build your site on our proven architecture. Custom design, plain-language copy around your niche, intake routed into your practice management. You review a staging link and request changes.
Review and launch
Final revisions, content loaded, compliance pass against TPB and APES 110. Liability disclosure footer in place. We switch the domain with zero downtime and redirect the old URLs so your rankings come with you.
Ongoing support
Optional maintenance from $197 a month. Or take the code and run it yourself. You own every line from day one.
Common questions.
A site that looks like your firm. Not like everyone else’s.
15 minutes. No pitch deck. An honest conversation about what your current site is doing to the business owners who land on it at 10pm.