Smart books.
Zero guesswork.
Reckon automates bookkeeping with AI that accountants actually trust. We built the marketing site to match: dark, authoritative, zero fluff. Role-based content architecture. Full-marks Lighthouse.
Dark olive meets mint-green precision.
Fintech defaults to navy and white. Reckon needed to feel different. Deep olive (#1a1f16) grounds every section with quiet authority. Off-white (#fafaf5) keeps body text readable without the harshness of pure white.
The mint-green highlight (#c8f7a0) is surgical. It appears only on phrases that carry the value proposition: “Future of the Industry”, “Team”. One accent colour, used sparingly, teaches the eye where to look.
Typography is a serif/sans pair. Bold serifs for headlines create editorial weight. Clean sans-serif body text keeps dense product information scannable. The contrast between the two creates visual rhythm without decoration.
Three audiences, one page, no compromise.
Role-based accordion with contextual data
Audit teams, CFOs, and internal audit each think differently about accounting software. Rather than building three separate pages, we used an accordion pattern where each role expands to reveal tailored copy and a live audit log preview.
The data table beside the accordion shows real audit trail entries: user, field, old value, new value. It grounds the marketing claims in something tangible. Accountants want to see the interface, not read about it.
Four-card value grid
“Auditable AI, Not Black Box Automation.” “Vertical AI, Built for Accounting.” Each card makes one claim and supports it in a single sentence. Mint-tinted backgrounds separate them from the white page without adding visual noise.
Horizontal testimonial carousel
Full-width cards with large pull quotes, name, and title. Arrow navigation. No star ratings, no logos, no trust badge clutter. The testimonials read like genuine statements because they are presented as text, not marketing decoration.
No WordPress. No templates. No plugins.
Reckon is built on Next.js 16 with React 19. Every component is custom. The navigation, the accordion system, the testimonial carousel, the data tables. Zero third-party UI libraries. Zero page builders. We own every line of code.
Images are served as WebP through Next.js Image with automatic srcset generation. Fonts are subset and self-hosted. CSS is Tailwind v4 with design tokens defined once. The entire site ships under 200KB on first load.
Google Lighthouse audit, mobile, simulated throttling. Scores reflect production deployment.
Common questions about SaaS marketing websites
Building a SaaS product?
Your marketing site should be as sharp as your product. We build fast, accessible, high-converting sites that score 100/100 and ship in under a week.