Built for the city that actually works.
Website design for Townsville’s defence, mining, sugar, zinc and JCU economy. Built for the local businesses that support it.

Two real Australian clients. Both still ranking.
Same time zone
Brisbane time, every day. Enquire in the morning and you hear back before the afternoon storm rolls in, not from a ticketing queue in another hemisphere.
Direct line to the founder
You email Chris, you hear back from Chris. No Townsville account manager, no Brisbane project manager, no offshore handoff.
Mobile-first by default
Tested on a throttled regional cellular profile before launch. Sub-second first paint on a phone in Kirwan during a wet season downpour.
Published pricing. No Townsville mark-up.
Same price for a Townsville mechanic as for a Sydney renovation business. The plane ticket is on us, not on your invoice.
Starter
$3,997Sole traders, trades and Townsville family businesses launching online or escaping a slow Wix.
- Up to 5 pages
- Mobile-first custom design
- Local SEO + LocalBusiness schema
- 100/100 Lighthouse, 3 to 5 days
- Full code ownership
Need it sooner?
Professional
$5,997Townsville operators competing on Google for posting-cycle arrivals and local suburb searches.
- Up to 10 pages + blog/CMS
- Suburb pages + Google Business Profile
- Roster-aware booking forms
- Copywriting included
- Cyclone/emergency banner module
Need it sooner?
Premium
$9,997Established Townsville operators with bookings, client portals or mining and defence integrations.
- Unlimited pages
- Booking system + client portal
- Custom integrations (CRM, Stripe, APIs)
- Priority support, unlimited revisions
Need it sooner?
50% upfront, 50% on delivery. No Townsville mark-up. Maintenance from $197/mo. Express delivery starts the build the next business morning and ships in half the standard timeline.
Half your customers did not live here last January.
Townsville runs on a rhythm most agencies outside North Queensland do not understand. The posting cycle turns over a huge slice of your customer base every couple of years. A new cohort arrives in January, another in June, and the ones who rotate out are replaced by people who have never heard of your business. Your website has to do the introduction, on a phone, in the first 30 seconds, every single time.
More about the Townsville market
The site is not talking to a local who already knows where Castle Hill is. It is talking to a family who landed at the airport yesterday and is looking at four of you on a phone from a short-term rental in Kirwan.
“Defence contributes more than $4 billion to the Townsville North Queensland economy every year and is the second largest employer in the region.”
Townsville Enterprise, Defence Capital of Australia
The defence economy alone is a bigger market than most regional capitals have in total. Add the mining services sector feeding the Mount Isa line, the Port of Townsville, Sun Metals, the sugar refineries, and the 13,000 students at James Cook University, and Townsville has a buyer profile that looks nothing like the tourism-first pitch that gets shipped to Cairns.
Search demand in Townsville
Source: DataForSEO, April 2026. A handful of the categories your customers actually type into Google.
Townsville is a small city with a surprisingly deep search market. Position one captures around 27 percent of the clicks.
Most of the sites competing for these terms were built on a WordPress theme in 2019 by someone who has since left town. They load in five seconds on a phone, the contact form is buried three clicks deep, and the opening hours are wrong because nobody has touched the CMS since the last cyclone. Each one quietly hands the enquiry to the business across Flinders Street that decided to build something that works.
A new customer every posting cycle. Your site has to keep introducing you.
Around 4,500 ADF personnel are based at Lavarack and RAAF Townsville, with another 500 arriving from 2025. Most of them bring families. Most of them land in January or June and spend their first weekend on a phone picking a dentist, a hairdresser, a mechanic, a gym, and a physio. The site that shows up first and takes the booking on a phone wins three years of that family.
Wet season is the real test.
Your site is going to get its highest traffic on the worst internet conditions of the year, from a phone tethered to 4G while the NBN is out in Railway Estate or Aitkenvale. That is the build we ship by default. Static HTML, sub-200 kilobyte homepage, sub-second first paint on a throttled regional connection, tested before launch on a profile that matches what February actually looks like.
Four steps.
Under a week.
Sydney based, delivered to Townsville remotely. Built for businesses serving defence, mining, and the tropical north’s working economy. Same engineering that took Fine Touch Group from $250K to $1M in quarterly revenue.
Discovery call
15 minutes on Google Meet. We learn about your business, your customer mix across defence families, mining rosters and locals, and what is breaking on the current site. You learn whether we are the right fit before anyone signs anything.
Design and build
We build on a proven small business architecture, mobile-first from the first commit. You review a staging link in 3 to 5 days on a real phone on a real cellular signal, not in a Figma thread. Changes go in plain English.
Review and launch
Final revisions, content loaded, LocalBusiness schema checked, Google Business Profile aligned for your suburbs, analytics wired. We switch the domain with zero downtime and your old site disappears the moment the new one goes live.
Ongoing support
Optional maintenance from $197 a month. Or take the code and run it yourself with any developer in Australia. Either way, you own everything from day one.
Same studio. Every Australian city.
Sydney based, building across Australia with the same Next.js architecture, published pricing and delivery timelines.
Townsville questions.
Do you understand the defence economy? Posting cycles, transient customers, the base?
Yes. Townsville runs on a rhythm that most agencies outside North Queensland miss. Lavarack is the largest army base in Australia and the posting cycle turns over a huge slice of your customer base every couple of years. A new cohort arrives every January, another in June, and the ones who leave are replaced by people who have never heard of your business. The site has to do the introduction every time. That means a clear offer above the fold, suburbs and landmarks the new arrival recognises, and a booking flow a partner can finish in two minutes between school drop-off and their first medical appointment at the base. We wire the site so the first-time visitor from the Sunshine Coast or Darwin or Holsworthy lands, reads the offer, and books without a phone call.
What about mining services and the FIFO crowd? My customers are on a roster.
Roster-aware design is a small change that matters a lot. A FIFO worker on a 2 and 1 is not going to ring you during smoko on a Tuesday, because they are underground or on a bus. They book at 5am before a flight out of Townsville Airport or at 9pm the night they fly back in. The site has to take the booking at both of those moments without a human on the other end. We build booking and enquiry flows that work from a phone, on patchy regional coverage, without an account, without a callback. If you service the Mount Isa line or the Bowen Basin operations, we can also set up quote request forms keyed to the rosters your customers actually work, not a 9-to-5 assumption that does not fit this market.
Do you deal with wet season properly? Cyclones, power outages, slow internet.
The site is static HTML served from a CDN with points of presence in Sydney, Melbourne and Brisbane. That means when the NBN flakes out in Railway Estate during a February downpour, your site still loads on a phone tethered to a 4G signal from North Ward. We build mobile-first from the first commit, test on a throttled regional cellular profile before launch, and keep the homepage under 200KB on first paint. We can also ship a simple emergency banner component the Professional and Premium tiers can toggle from the CMS when a cyclone warning goes up, so your customers know whether you are open, closed, or running on a generator before they pick up the phone.
Do you fly up to Townsville to meet clients?
Not by default. Most builds run end to end over a 15 minute kickoff call, a Loom or two, and a shared staging link. You hear back from the founder the same day, not from an account manager three days later. If a Townsville project is large enough that an in-person day matters, we will fly up. No travel mark-up, no minimum spend, no day rate buried in the invoice.
Do I get a real Australian invoice with GST?
Yes. Studio Slate is an Australian registered business with an ABN. Every invoice includes GST, your details, our details, and a Stripe payment link or direct bank transfer. No offshore billing, no PayPal-only setups, no surprises at tax time. Your accountant will be happy.
What if I want to take the site to a local Townsville developer later?
Take it. You own every line of code, your domain, and your hosting account on day one. We hand over a clean Next.js codebase any developer in Australia can pick up, plus documentation. No proprietary CMS, no platform lock-in, no 36 month hosting contract. Most clients stay because the maintenance is $197 a month and we already know the codebase, but the door is unlocked from the moment we ship.
The next posting cycle starts in January.
15 minutes. No pitch deck. Just an honest conversation about what your current site is doing to the Townsville customers landing on it right now.


