Built for the
city that
actually works.
Townsville is defence, mining, sugar, zinc and JCU. It is not a tourism brochure. We build websites for the businesses that keep that economy moving.
Half your customers did not live here last January.
Townsville runs on a rhythm most agencies outside North Queensland do not understand. The posting cycle turns over a huge slice of your customer base every couple of years. A new cohort arrives in January, another in June, and the ones who rotate out are replaced by people who have never heard of your business. Your website has to do the introduction, on a phone, in the first 30 seconds, every single time.
The site is not talking to a local who already knows where Castle Hill is. It is talking to a family who landed at the airport yesterday and is looking at four of you on a phone from a short-term rental in Kirwan.
“Defence contributes more than $4 billion to the Townsville North Queensland economy every year and is the second largest employer in the region.”
Townsville Enterprise, Defence Capital of Australia
The defence economy alone is a bigger market than most regional capitals have in total. Add the mining services sector feeding the Mount Isa line, the Port of Townsville, Sun Metals, the sugar refineries, and the 13,000 students at James Cook University, and Townsville has a buyer profile that looks nothing like the tourism-first pitch that gets shipped to Cairns.
Source: DataForSEO, April 2026. A handful of the categories your customers actually type into Google.
Townsville is a small city with a surprisingly deep search market. Position one captures around 27 percent of the clicks.
Most of the sites competing for these terms were built on a WordPress theme in 2019 by someone who has since left town. They load in five seconds on a phone, the contact form is buried three clicks deep, and the opening hours are wrong because nobody has touched the CMS since the last cyclone. Each one quietly hands the enquiry to the business across Flinders Street that decided to build something that works.
A new customer every posting cycle. Your site has to keep introducing you.
Around 4,500 ADF personnel are based at Lavarack and RAAF Townsville, with another 500 arriving from 2025. Most of them bring families. Most of them land in January or June and spend their first weekend on a phone picking a dentist, a hairdresser, a mechanic, a gym, and a physio. The site that shows up first and takes the booking on a phone wins three years of that family.
Wet season is the real test.
Your site is going to get its highest traffic on the worst internet conditions of the year, from a phone tethered to 4G while the NBN is out in Railway Estate or Aitkenvale. That is the build we ship by default. Static HTML, sub-200 kilobyte homepage, sub-second first paint on a throttled regional connection, tested before launch on a profile that matches what February actually looks like.
Two real Australian clients. Both still ranking.
Same time zone
Brisbane time, every day. Enquire in the morning and you hear back before the afternoon storm rolls in, not from a ticketing queue in another hemisphere.
Direct line to the founder
You email Chris, you hear back from Chris. No Townsville account manager, no Brisbane project manager, no offshore handoff.
Mobile-first by default
Tested on a throttled regional cellular profile before launch. Sub-second first paint on a phone in Kirwan during a wet season downpour.
Published pricing. No Townsville mark-up.
Same price for a Townsville mechanic as for a Sydney renovation business. The plane ticket is on us, not on your invoice.
Starter
$3,997Sole traders, trades and Townsville family businesses launching online or escaping a slow Wix.
- Up to 5 pages
- Mobile-first custom design
- Local SEO + LocalBusiness schema
- 100/100 Lighthouse, 3 to 5 days
- Full code ownership
Need it sooner?
Professional
$5,997Townsville operators competing on Google for posting-cycle arrivals and local suburb searches.
- Up to 10 pages + blog/CMS
- Suburb pages + Google Business Profile
- Roster-aware booking forms
- Copywriting included
- Cyclone/emergency banner module
Need it sooner?
Premium
$9,997Established Townsville operators with bookings, client portals or mining and defence integrations.
- Unlimited pages
- Booking system + client portal
- Custom integrations (CRM, Stripe, APIs)
- Priority support, unlimited revisions
Need it sooner?
50% upfront, 50% on delivery. No Townsville mark-up. Maintenance from $197/mo. Express delivery starts the build the next business morning and ships in half the standard timeline.
Four steps.
Under a week.
Sydney based, delivered to Townsville remotely. Built for businesses serving defence, mining, and the tropical north’s working economy. Same engineering that took Fine Touch Group from $250K to $1M in quarterly revenue.
Discovery call
15 minutes on Google Meet. We learn about your business, your customer mix across defence families, mining rosters and locals, and what is breaking on the current site. You learn whether we are the right fit before anyone signs anything.
Design and build
We build on a proven small business architecture, mobile-first from the first commit. You review a staging link in 3 to 5 days on a real phone on a real cellular signal, not in a Figma thread. Changes go in plain English.
Review and launch
Final revisions, content loaded, LocalBusiness schema checked, Google Business Profile aligned for your suburbs, analytics wired. We switch the domain with zero downtime and your old site disappears the moment the new one goes live.
Ongoing support
Optional maintenance from $197 a month. Or take the code and run it yourself with any developer in Australia. Either way, you own everything from day one.
Townsville questions.
The next posting cycle starts in January.
15 minutes. No pitch deck. Just an honest conversation about what your current site is doing to the Townsville customers landing on it right now.