Fine Touch Group.
More clicks.
Clearer enquiries.
Search, content and website improvements for a Sydney renovation business. Results from July to September 2026.
More people finding the website.
Organic search brought more visits overall. Searches for apartment renovations showed a particularly strong increase.
+31%
- Before
- 253
- Latest
- 332
2.6×
- Before
- 21
- Latest
- 55
Before: 17 June to 14 July 2026.
Latest: 15 August to 11 September 2026.
Google Search Console. Equal 28-day periods. Total search appearances fell 14%, while click-through rate rose from 0.85% to 1.30%.
28
New ways to find the work.
New pages cover service areas, renovation guides and completed projects. The gallery gives visitors real work to explore before they enquire.
Useful service information
Apartment-renovation pages gained project examples and answers to common questions. We also refined mobile layouts and the contact forms.
Ongoing search and ads work
Google Business Profile updates, listings, local publisher work, ad targeting and landing-page copy supported the website changes.
From a search to an enquiry.
The work connects the pages people find with the information and contact options they need.
- 01
Find a service
Searches lead to relevant service and suburb pages.
- 02
See the work
Project galleries show completed renovations.
- 03
Get in touch
Clear contact forms make the next step visible.
- 04
Receive the enquiry
Four forms share one notification route, with error handling.
Search led the enquiry mix.
Google Analytics recorded 71 form submissions from 15 July to 13 September. Unpaid Google search accounted for 49 of them.
These are recorded submissions before spam and duplicate checks. There is no reliable earlier submission count for a growth comparison.
- Google search
- 49
- Google Ads
- 7
- Direct visits
- 6
- AI assistants
- 6
- Other or unassigned
- 3
Google Analytics. Phone calls and other contact actions sit outside this form total.
Early progress in Google Ads.
Cost per tracked enquiry fell from $898 before the engagement to $560 in the latest 28-day window.
That comparison contains only two enquiries before and three afterwards. The preceding window was stronger at $344, so more data is needed to establish a trend.
Before
$898
per tracked enquiry
Preceding window
$344
per tracked enquiry
Latest
$560
per tracked enquiry
Google Ads comparison: 17 June to 14 July versus 17 August to 13 September 2026. Enquiries include quote requests and website calls. Ads and Analytics counts use different attribution and are not added together.
Results and measurement notes
Figures come from the client report dated 14 September 2026. Search Console runs to 11 September; Analytics and Ads run to 13 September.
Search appearances fell from 29,855 to 25,573. Clicks from searches for the business name rose from 34 to 81. For “apartment renovations”, appearances grew from 329 to 801. Bathroom and kitchen terms remained uneven.
Search comparisons use equal 28-day periods. Percentages are rounded; click-through rate rose 0.45 percentage points. Form submissions have no reliable pre-engagement baseline and are not verified new customers.
These are observed results, not a controlled experiment. Demand, seasonality and other business activity can also affect performance. Current website screenshots illustrate the design; they are not historical analytics evidence.