Set once.
Flowers forever.
People forget birthdays. They forget anniversaries. Plan Flowers fixes that. Enter your dates once, and flowers arrive on the right day, every year. Automated ordering, automated payments, zero panic.
Everyone forgets. Nobody had fixed it.
The Australian flower market is worth $1.2 billion. Traditional florists require you to remember to order every time. Subscription services deliver on fixed schedules, not actual occasions. Neither solves the real problem: people forget important dates.
Panic orders on Mother's Day and Valentine's Day attract $30 to $50 surcharges. The guilt tax for forgetting is real, and every florist profits from it.
Plan Flowers flips the model. Set your dates once. Flowers arrive on the right day, every year. No reminders needed. No last-minute scramble. No surcharges.
Cron jobs, not reminders. Automation, not willpower.
One dashboard for every occasion
Customers add birthdays, anniversaries, and milestones to a central dashboard. Each occasion gets a recipient, delivery address, arrangement choice, and optional add-ons like chocolates or handwritten cards.
Occasions can be paused, edited, or deleted at any time. A daily cron job runs 14 days before each delivery, capturing payment and creating the fulfillment order automatically.
Stripe off-session with 7-day retry
Payments are captured two weeks before delivery. If a charge fails, the system retries daily for 7 days. After that, the order is auto-cancelled and the customer is notified. No manual chasing.
Volume pricing for HR teams
A dedicated /business landing page with an ROI calculator and tiered pricing. 3+ occasions get 5% off. 10+ get 10%. Self-service for teams managing employee birthdays and milestones at scale.
163 tests. Zero forgotten birthdays.
Plan Flowers shipped production-ready in under a week. The test suite covers authentication, payment flows, cron scheduling, webhook processing, and edge cases like failed charges and cancelled occasions.
Database queries that previously took 50 seconds now complete in 1.2 seconds after index optimisation. PII is redacted in Sentry for GDPR compliance. GA4 tracks the full funnel from landing to checkout completion.
The platform eliminates peak-date surcharges entirely. Orders placed two weeks in advance cost 15-40% less than panic orders at traditional florists. That's the margin advantage of planning over remembering.
Common questions about automated flower delivery
Got a product idea that needs building?
We build production-ready products in days, not months. Complex payment logic, automated workflows, test suites included. Bring the idea. We handle the engineering.